AFROPUNK X DCMANAGES – OFFICIAL WARM UP PARTY 2017

Brief

To make a piece of digital content to highlight the following: Running at Night and the Link between Mental Health,Running and being a young creative. 

Solution

Created a short film entitled “RUN’ which to highlight the impact and use of running as a method to relieve stress and everyday pressures that young creatives may face physically and mentally. The film featured 4 emerging musicians who use running as a coping mechanism.

Results

The project was launched successfully and since has been used as an example by Nike for culturally relevant content produced with a quick turnaround and a relatively low budget.