NIKE – #LONDONONAIR

Brief

In April 2018 Nike Launched #LONDONONAIR – a campaign that engaged london youth in the Nike footwear design process. It gave the youth the opportunity to create and submit their very own concept for a City Air Max; a chance to create the ultimate Nike Air Max that represents London.

Nike wanted to work with a selection of Media Parntners to support the London: ON AIR activity through scheduled content and experiences at different stages of the campaign.

Solution

  • Created a social video announcing the workshops and hosts.
  • Hosted a colour theory exhibition which was hosted by Samuel Eni and included¬† Courtney Dailey, VP Creative Director for colour at Nike doing a talk on the role of colour in design and also celebrated/exhibited the work of four young London artists who explore colour in their work.
  • Created voting graphics and content to announce winner.

Results

  • Successfully contributed to the launch and deliverance of the #LondonOnAir campaign.
  • Highest workshop sign-up rate.
  • Over 30,000 views on social video.