Southbank – Africa Utopia Festival

Brief

In July 2018 – Southbank Centre hosted “Africa Utopia” Festival with a theme of Pan Africanism.

We were asked to takeover the outdoor stage over the weekend – curating a line-up who would respond to two Nkruma quotes below.

“The forces that unite us are intrinsic and greater than the superimposed influences that keep us apart,” Kwame Nkrumah

 “I am not African because I was born in Africa but because Africa was born in me,” Kwame Nkrumah

Solution

Curated a line up consisting of 3 emerging DJ’s, who are part of the African diaspora and actively push African music in their DJ’ sets.

Results

  • Successfully hosted the outdoor stage.
  • Over 500 diverse people, from age to colour, partying together and having fun all weekend.